Founded in 2017, Vitality Senior Services’ team has over 28 years of collective experience in diverse business domains such as operations, sales, marketing, accounting, construction, and development management. Our team is committed to crafting senior living communities that cater to the unique needs of older adults, ensuring that they receive unwavering support and care while maintaining their independence. With a primary emphasis on senior living, independent living, assisted living, and memory care units, we are dedicated to redefining the standards of senior care and housing.
Todd Marsh
Chief Executive Officer
CEO Todd Marsh leads the company, drawing upon his extensive 28 years of proven, successful experience in operating developments and facilities. During approximately 10 of these years, he managed 800 to 1600 units across multiple states simultaneously. Todd’s expertise encompasses a broad spectrum of responsibilities, from overseeing startup campuses to revitalizing underperforming facilities. His track record includes managing various levels of care and services in both urban and rural settings, including successful new build developments.
Todd’s proficiency extends to all facets of management, from financial planning and multi-facility oversight to P&L accountability, strategic planning, risk management, policy development, and procedure implementation. He has a history of mentoring new administrators, providing ongoing support, and spearheading quality assurance initiatives. His portfolio includes successfully managing multiple major renovations and building projects, collaborating closely with architects on design, navigating complex regulatory requirements, and overseeing day-to-day construction with site managers.
Todd has a robust background in board governance, having served on and collaborated with numerous boards of directors. His involvement has often extended to participating in subcommittees and task forces tasked with shaping the direction of organizations and addressing emerging issues. In addition, Todd maintains a deep understanding of the political and regulatory landscape at both the state and federal levels, with a keen awareness of how these factors impact our business operations.
Toni Duvall
Vice President of Clinical Services
Toni Duvall serves as the Vice President of Clinical Services. With 30 years of experience in senior care, she is a Registered Nurse holding licenses in both Kentucky and Indiana. Toni earned her bachelor’s and master’s degrees in nursing from the University of Kentucky and is a Certified Dementia Specialist. Beyond her clinical expertise, Toni has an educational background and has taught at both the University of Kentucky and Bellarmine University in their Undergraduate and Graduate programs.
In her role, Toni takes the lead in developing and implementing clinical policies and procedures. She primarily serves as a clinical resource to our individual development leaders, working closely with our facilities to ensure the delivery of high-quality services, monitoring clinical operations, and providing valuable education and support.
Elaine Campbell
Vice President of Community Development
Elaine holds the position of Vice President of Community Development at Vitality Senior Services. She brings with her 12 years of experience in the senior living industry and boasts a track record of over 20 years leading high-performing sales teams. Throughout her career, Elaine has undertaken various roles, including community-level business development, regional/multi-site business development, and overseeing the pre-leasing of new market communities.
Notably, Elaine has spearheaded the pre-leasing process and driven marketing and sales efforts for over 50 new communities spanning Ohio, Indiana, Michigan, and Kentucky. During this tenure, she adeptly identified opportunities for enhancing startup procedures and engineered streamlined systems to boost efficiency, resulting in optimal sales performance across communities.
Elaine earned her associate degree in sales & marketing from Owens Community College in Toledo, OH. During her time with The Disney Company, she had the privilege of attending The Disney Institute, where she gained invaluable insights into creating customer-centric environments, fostering excellence, and empowering others to excel.
She has resided in Louisville, KY for the past eight years, but originally hails from Findlay, OH, where she raised her two adult children, Tyler and Regan.
Tina Kramer
Vice President of Human Resources
Tina Kramer serves as the Vice President of Human Resources and brings with her a wealth of experience spanning more than 17 years in human resources, administration, and management. She holds a degree in business administration, a diploma in human resources, and is actively pursuing a Bachelor of Arts in human resources management.
Tina’s extensive background includes overseeing operations across multiple buildings in a five-state region. She has played a pivotal role in aligning human resource initiatives with strategic objectives for organizations and has been a valuable resource for leaders in HR strategic planning. Her motivation is fueled by a genuine passion for working with individuals from various professional backgrounds and at all levels within organizations.
Residing in Louisville, KY, Tina is a married mother of five children, a proud grandparent of two, and a devoted caregiver to three dogs. Her strong religious convictions are the cornerstone of her successful journey.
Emily Schwartz
Regional Clinical Support Nurse
Emily, our Regional Clinical Support Nurse, brings over 22 years of healthcare experience to our team. She began her career as a CNA in a skilled nursing facility and earned her BS in Nursing from the Indiana University School of Nursing, Indianapolis, in 2008. With nine years of Assisted Living experience and additional roles in ICU, Emergency Services, skilled nursing/rehab, and hospice services, Emily offers a wealth of diverse expertise.
Emily is a certified Dementia Practitioner, making her an invaluable resource for our memory care neighborhoods. Her most recent role was as the Regional Director of Clinical Services for Hearth Management, where she provided support to multiple communities located in Indiana, Tennessee, and Connecticut. She currently resides in Greensburg, Indiana, with her husband, Gary, and their four children, Rylee, Cameron, Charlie, and Tucker.
Ashton Massengill
Staff Accountant
Ashton Massengill holds the position of Staff Accountant and she reports directly to our CFO, Vinnie Barry. She earned her bachelor’s degree in accounting from Western Kentucky University in 2019.
Ashton has been working as a staff accountant ever since and is enthusiastic about her role in the home office team, supporting our communities. Outside of her professional life, Ashton actively participates in her church community and is passionate about empowering women through the practice of jiu-jitsu for self-defense.